Did you know that 85% of shoppers base their buying decisions solely on the color of the product? Even though it may seem absurd at first glance, when you really think about it, it actually makes sense. Us, Humans, are very visual creatures and we tend to like what we see only if it looks good in our eyes.
When you examine closely some of the most popular brands out there, you will find that they have a distinct color scheme. So, whenever we see a red and yellow color palette, we usually think of McDonald’s. If we see something blue, we might associate it with Dell and other similar brands that use the same color hue.
If you are an aspiring website developers and you want to know how to choose the right colors for your future websites, then here are some essential tips to help you:
Learn that Colors Can Affect Emotions
When you look at websites that have a call to action button, you might find that there are certain colors used to attract you or entice you to click on it.
For the most part, you will find that CTA buttons are either of Red or Orange color because both of them are associated with a sense of urgency and aggressiveness.
Colors can affect our emotions and when we see a particular color, it elicits or evokes a certain emotion; especially something that the website owner intends to bring out in you.
I highly suggest that you look at color psychology to find out which colors work best for you.
Gender is Important
Men and women actually like the color blue, but their dislikes are actually a bit different. According to statistics, men generally do not like the colors purple and brown, while women generally dislike the color Orange.
If you are running an e-commerce website, it is important that you understand your target audience so that you will use colors that generally suit their gender.
Do Not Let Your Biases Run the Show
We all have our own preferences when it comes to colors, but it is important as a web designer not to let your biases run the show.
It would still be best if you base your decisions on actual data. For instance, if you run a cosmetic business online and your target audience is predominantly female, then choosing purple or pink would suit your website more than the color blue (even though it is your favorite color).
How Many Colors Should You Use?
Although there is no set rule for this, I want to follow what I call the “60-30-10” rule. Essentially, you want to use your Primary Color about 60% of the entire space of your site, 30% for the secondary or analogous colors, and just 10% for the overall accents.
Don’t Forget Contrast
If you have readable content, you do not want to use colors that are of the same hue; it has to have some contrast. Otherwise, all of your site’s content will not be readable and if the content is not readable, then people will just leave your site in a heartbeat.
It would be good to choose a lighter background and a darker color on the foreground to make things more legible.